MESO PERFUME is a premium refill perfume store in Malang, Indonesia. This store wishes to not have the impression of other refill perfume shops which are extravagant and shiny. Departing from this brief, we developed the store interior design and visual materials with the main benchmark being the use of the Muji color palette which offers a clean and comforting impression. Another extra brief was the logo to use the Ambigram concept, the outcomes of which can be seen in the attached pictures.

Thinking process of the logo